Michael Sharanda — Creative Director, Design Engineer & Brand Experience Designer

AQTIF

The AI Social Fitness Engine2026

AQTIF is a fitness AI assistant built around a simple idea: less control panels, more intelligence. I designed the system to feel alive — continuously learning from the user’s habits and adapting in real time. Instead of overwhelming settings, AQTIF delivers a daily flow of personalized widgets, insights, and micro‑suggestions that evolve with the user’s goals.

Smart Watch Face

Interface & Motion2026

A modern watch‑face concept developed for flagship smartwatch. The interface blends minimal geometry with responsive micro‑interactions, offering a clean, contemporary experience tailored for everyday use.

Berceba

Photographer Portfolio2025

A minimalist photographer's portfolio elevated through immersive digital design. 3D spatial transitions serve as the foundation for content flow, complemented by soft, content-aware background blurs. The interface responds to cursor behavior with subtle microinteractions, creating a tactile sense of control. The result is a clean, focused presentation wrapped in smooth motion design. Built for both beauty and control, the entire experience is fully editable via Sanity CMS, empowering the photographer to curate their narrative as seamlessly as the site performs.

NOIIBU

Fashion E‑Commerce2022

This fashion startup required assistance in kickstarting the development of their project. They shared static design mockups, on which I built captivating animated prototypes. Moreover, I offered my expertise in refreshing and designing new layouts that the client had expressed concerns about. After engaging in extensive discussions, I crafted a suite of reusable, dynamic React components, which I showcased through a demo project. This diligent effort culminated in the creation of a visually stunning and a flawlessly fashionable user interface that unite in creating a truly extraordinary experience.

Valerion

Premium Projector Brand2025

Full creative direction behind a startup’s transition from early prototype to a globally recognized consumer brand. I defined the brand’s positioning and visual language, built a modular identity system, and established a scalable workflow powered by AI‑assisted production and a custom 3D visualization pipeline. The project included product renders, promotional campaigns, trade‑show content, crowdfunding storytelling, and a conversion‑focused website.

OliveX Genesis

Story Driven Game2023

OliveX Genesis - is a mystic story that will captivate and empower your imagination. Follow the journey of a bored god who will grant you the power to decide the fate of a website visitor before you.

Dice Shuffle

iOS App2019

Huawei Christmas Campaign

Snow Ball Effect2019

An interesting detail from global Christmas campaign for Huawei. All regions wanted to feature different products. So I've modeled and rendered a snow globe video with transparent background that can be placed over any product image they prefer. As a result I've provided a compressed *.WebM video with the alpha channel which was only 204 kb.

Dustland Crafter

NFT Minting Module2023

This module made for the Dustland.com offers a dynamic and immersive crafting experience. It functions as a versatile tool for crafting a diverse array of items. Users can input various materials, resources, and blueprints into the system, triggering an intricate algorithm that simulates the crafting process in real-time.

Huawei Store

Global E‑Commerce Website2021

Guided the creation of a complete e‑commerce experience for Huawei’s global consumer website. I helped select and onboard the external agency, coordinated collaboration, and shaped the creative direction across all stages — from early concept work to final delivery. My role combined hands‑on design with strategic oversight: providing continuous feedback, aligning teams, and driving countless review cycles to ensure a unified, premium experience. The result was a cohesive global platform that elevated product storytelling, improved usability, and strengthened Huawei’s digital retail presence.

Crazybaby Product Reveal

On-Scroll Product Reveal Effect2018

Huawei Camera

Lens Comparison Effect2019

Cyber Watch

Prototype2018

Huawei Navigation

Flagship Product Page2020

Among countless minor details, Huawei Consumer`s website and product page direction introduces a navigation UI that sets new standards. Seamlessly blending form and functionality, this unique feature serves as the gateway to an extraordinary user experience, ensuring effortless exploration and easy access to every corner of consumer`s destination.

Huawei Camera

Camera Zoom Effect2017

Discover the Captivating Zoom Motion Blur Effect on the Huawei P40 Pro Page: Unleashing the Potential of Client`s Camera Technology.

LECARC

Chipset brand identity2023

The identity draws inspiration from a bird — a symbol of freedom and agility that reflects the company’s vision and the performance of its technology. The minimalist geometric logo appears simple at first glance, yet it contains layered structure and precision. Through extensive iteration, the final mark was refined into a modern, dynamic symbol that captures the essence of the brand’s ambition and clarity.

Ryder Wallet

Creative Development2023

Blending innovation with user-centric design, we crafted an immersive online experience. Users are seamlessly guided through a captivating narrative. From the initial landing to deeper dives into product features, each scroll unveils a dynamic visual storyline, enhancing user engagement and comprehension.